The Digital Marketing Essentials course offers a foundational understanding of digital marketing, covering website optimization, SEO, content marketing, social media marketing, email marketing, online advertising, and analytics. Over eight weeks, students will participate in interactive sessions, practical exercises, and real-world projects, culminating in a final project presentation.
Key Topics:
- Introduction to Digital Marketing: Basics and importance of digital marketing.
- Website Optimization: Enhancing UX and CRO.
- SEO: On-page and off-page techniques, keyword research.
- Content Marketing: Strategy development, blogging.
- Social Media Marketing: Strategies for major platforms.
- Email Marketing: List building, campaign creation.
- Online Advertising: Google Ads, Facebook Ads basics.
- Analytics: Using Google Analytics for performance tracking.
- Advanced Topics: Influencer and mobile marketing.
- Campaign Development: Creating a digital marketing plan.
Price $2300